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Recently on my blog, I wrote about 3 remarkably simple things you can be doing to keep the clients coming as we head into a recession.
This post is a closer look at tip number 3, which is all about focussing on your warm audience. You can read all about this here, or scroll down if you prefer to watch the video.
Before we go any further, let me just define what I mean by ‘warm audience’.
I am talking about those people who are actively engaged with your content, and have been for a while. They might be active members of your Facebook group, who comment on your posts and click your links — you know, the action-takers who are actually looking at your content.
These ideal audience members are found on your email list too. Generally speaking, if somebody trusts you with their email address, and evens open your emails, then they are pretty keen.
People who are not your warm audience, but your cold audience (I will mention these again, so worth defining here) are those social media fans who don’t engage with your content very often. They have a vague idea who you are, but are not likely to part with their credit card info any time soon.
So with that said, allow me to tell you the WHY and the HOW of focussing on your warm audience to…
