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Is Social Media more important than your Website for your Small Business?
The idea of your social profiles taking priority over your website might sound like a controversial idea — but here’s where I’m coming from…
The key for your small business is VISIBILITY. You want your future customers to be able to find you easily. As many of my clients are life coaches, let’s take that business as a example. When you start searching for local life coaches on Google, how high up the search results do you find your own website?
Probably not very high — and that’s completely normal by the way. It takes SEO expertise, and/or a big advertising budget to rank highly on Google.
Therefore, you are much more likely to get found by potential clients in other online places, and I’m including social media sites in this. With the use of hashtags and location tagging, it’s easier than ever to use a platform like Instagram to garner some interest in your business.
Your LinkedIn profile, for example, will often be more visible to people who are searching for a coach like you, than your website.
This is also why the Life Coach Directory is really worth being on!
