How creating content fits the bigger picture of your marketing

Using content sales funnels for your small business

Photo by Sam Lion from Pexels

If you have a small business of some kind, the chances are you’ve wondered about using content such as blog posts and Instagram stories to drive buyers to you.

There is also a pretty good chance you’ve been overwhelmed, either by how to create relevant, engaging content, or by how to use it in the context of marketing.

If you’ve struggled with both, then that’s fine too. Over the coming weeks I’m going to share some excerpts from my free eBook, The Content Creation Handbook. This should help you to get the whole picture straight and start using content creation to generate sales in your business.

Let’s begin with section 1, and look at the sales funnel, using content to funnel people to your offers.

Where content fits the bigger picture of marketing

I want to break down the most important piece of marketing industry jargon, as it will play a role in every other marketing thing that you do.

Or in other words, every little thing that you do will be a part of this bigger thing — I’m talking about the Sales Funnel.