Getting referrals, repeat clients, and recession-proofing your business

If you saw my last post, then you will know I’ve been sharing my top 3 tips for ‘recession-proofing’ your coaching or therapy business, and that I promised to go a little deeper on each of these tips.

Today’s post is a closer look at tips 1 and 2, because they fit quite nicely together, and they are effective for pretty much the same reason.

Everything I’m sharing here is surprisingly simple — ‘marketing’ doesn’t always equal fancy, expensive or complicated. So let’s look today at tips 1 and 2, getting referrals and repeat customers.

Tip #1 — Why and HOW to get referrals

Usually, the process of bringing new potential clients on the long journey from being a cold lead (just barely getting to know you), to becoming a warm lead (beginning to trust you), then converting them into paying customers, takes a lot of your time and energy.

Getting a client referred to you almost completely bypasses the normal process described above. You need to do very little convincing to get somebody who has been referred to you by a trusted friend or colleague of theirs, to actually book in a session with you.

The point of marketing, of course, is to show people why you are the right coach or therapist for them.