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It’s the only way to make it in your coaching niche
Okay, so I’m a content marketer and used to putting myself out there by now. But you know what? There is still an element of challenge to showing up online for me. I can still feel self conscious. I can still have an emotional reaction to troll comments. AND I can still get in my own way.
A LOT.
But as a content marketer I know how essential it is to show up online consistently, day after day, with more value for your audience. I’d go so far as to say it’s the only way to do well in your industry.
Most of my clients are life coaches. Their industry is becoming busy, and I know how much they worry that they won’t get enough clients.
They tell me that their industry is saturated.
I tell them to focus on their niche and start showing up and serving their audience.
They then present me with a list of reasons why they can’t… Many of them based in perfectionism or fear.
It’s hard to show up online. It feels like walking around naked in public — I know because I do it too (the online stuff, not the naked in public stuff).
