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If you follow me on social media, or are subscribed to my #MarketingMagicMondays email list (join me here) then you will have been expecting me to go live on YouTube on Saturday.
But tech and the Universe had other plans! I ended up going live on my Facebook page as a plan B, but the sound was terrible — so don’t watch that!
Instead, as promised, I’m writing this post for you, so you get the same tips I was sharing on the video.
So without further ado, here are 3 remarkably simple things you can be doing to keep the clients coming as we head into a recession.
1. It’s all about referrals
I’m going to tell you HOW I get referrals. But first, I want to make sure you understand WHY they are my number 1 tip.
In a nutshell, getting a referred client almost completely bypasses the normal ‘sales funnel’ process of content marketing. You need to do very little convincing to get somebody who has been referred to you by a trusted friend or colleague of theirs, to actually book in a session.
The point of marketing, or course, is to show people why you are the right coach or therapist for them. But when a person is referred to you, whoever did that referring has already sung your praises. For…
