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3 Free & Effective Ways to Market Your Small Online Business
Don’t spend anything on ads until you’ve tried content marketing
No matter how well your business came out the other side of Covid, it is still not a time to get complacent. Not with the essential act of constant marketing to maintain new levels of website visitors. Nor with watching your expenses.
Marketing is one of those tricky areas. If you don’t understand it well, then it can prove very expensive without yielding the results you need.
While paid advertising works amazingly for some small businesses, it is not for everyone. If you are a one man band, and don’t have a tech-savvy partner or employee to hand off managing the paid advertising to, then you might want to give it a swerve.
When I work with solo Entrepreneurs who aren’t ready to hire tech or advertising help, I always suggest content marketing as their approach.
Put simply, content marketing is the art of creating relevant content, adding a relevant call to action (to prompt those sales), and getting it in front of the right eyes.
Once you have learned the basics and got into a routine, it is easier than you might think. It can ever be really rewarding when customers start enjoying your content and sharing it…
